Joburg Rush
The runner: collect the client's products through Joburg CBD, dodge the taxis, bank the coins.
PLAYABLE ABOVEA GAMIFICATION PARTNERSHIP PITCH · PREPARED FOR TLC WORLDWIDE
PLAY. EARN. REDEEM.
UBU turns every till slip and unique code on Cosmos into 15 seconds of real-time 3D play: a runner through Joburg CBD where shoppers collect products, bank coins and land back on Cosmos to redeem Checkers, Netflix and Uber rewards. No app. No re-login. No friction.
- campaigns asking for gamification this year
- 3/4
- one full play-through
- 0sec
- till slip or code per play - claim once
- 1=1
- re-logins across the whole handoff
- 0ever
01 · THE SEAMLESS HANDOFF
From Cosmos to the game
and back. One tap, zero logins.
Cosmos keeps doing what it does best: code entry, till-slip uploads, partner offers, redemption. We bolt the play layer on top. The shopper never feels the seam.
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1
Enter on Cosmos
Shopper uploads a till slip or punches in a unique code on the TLC Cosmos microsite, exactly as today.
TLC · UNCHANGED -
2
One-tap handoff
Cosmos redirects to the game page with a signed token. The user ID carries over. No second login, no new account.
SIGNED TOKEN -
3
Play 15 seconds
A branded 3D runner through Joburg CBD. Dodge the taxis, grab the client's products, bank the coins.
UBU · 3D GAME -
4
Score locked
Result is server-validated and written to the same user profile. One code = one full play-through, claimed once.
ANTI-CHEAT -
5
Redeem on Cosmos
Player lands back on Cosmos with coins ready to swap: Checkers, Netflix, Uber and partner offers.
TLC · REWARDS
02 · EXHIBIT A - PLAYABLE
JOBURG RUSH
The brief, built in real-time 3D: ±15 seconds, runner-style, Joburg CBD, collecting products, earning coins, rendered live in WebGL, the same engine family as the UBU metaverse. Every campaign gets its own skin: characters, products, prizes, city.
RESKIN LIVE
one tap re-themes the whole 3D world: runner kit, products, billboards, banners, neon, sky
0
0:15
cosmos.tlc.co.za/rewards?u=usr_8F3K&coins=0&sig=✓
handoff OK
CONCEPT BUILD · REAL-TIME 3D (WEBGL) · ANY BROWSER, DESKTOP & MOBILE
03 · MORE GAMES, SAME ENGINE
Runner today. A whole arcade tomorrow.
Every minigame ships on the same engine: same Cosmos token handoff, same admin, same anti-cheat, same skin system. A new mechanic is a new game in about two weeks, not a new build.
Trolley Drop
Products rain from the sky. Catch them in the branded trolley, chain combos for bonus coins.
NEXT UPClaw Grab
One code, one grab. A 3D claw machine over a pit of prizes with stock-managed odds.
NEXT UPPenalty Shootout
Five kicks for tiered vouchers. Regional leaderboards for sales-driven leagues.
NEXT UPSpin & Win
The classic prize wheel in 3D, with odds weighting and prize stock controlled from the admin.
NEXT UPQuiz Blitz
Sponsored trivia under the clock. Knowledge gates the grand prize, perfect for product education.
NEXT UP04 · CAMPAIGN MECHANICS
One engine, three ways to play it.
Configured per campaign in the admin - not rebuilt per campaign.
Claim & Done
One till slip or unique code unlocks one full play-through. The reward claims once, then the code locks. Clean for audits, hard to farm.
1 code = 1 playfraud-safeinstant reward
Multiplay & Stages
Every repeat purchase earns another entry under the same user profile. Stage the campaign in chapters: three stages, grand-prize reveal at the end.
repeat purchase3 stagesgrand prize
Always-On Seasons
Leaderboards, streaks and limited-time drops keep shoppers returning between purchases. These mechanics already run live inside the UBU metaverse.
leaderboardsstreaksseasonal drops
05 · DATA & ADMIN
TLC sees everything, live.
Full back-end admin access to every user journey and participation data point. The brief's requirement, shipped as standard.
- Full funnel per user ID: entry → play → coins → redemption, mapped to Cosmos profiles, repeat purchases included.
- Admin access for TLC: campaign dashboards, participant search, audit trails. Your team, your logins.
- Exports & APIs: CSV, webhooks or direct API back into Cosmos and your BI stack.
- Campaign controls, no code: prize stock, drop rates, play windows, stage gates, voucher tiers.
- POPIA-aware: consent flows and data residency aligned to TLC's client terms.
06 · BEYOND THE RUNNER
The team behind a whole metaverse.
Joburg Rush is the entry point. The same engine and team already run multiplayer worlds, arcade arenas and a production rewards stack inside the UBU metaverse.
Branded 3D mini-games
Runners, droppers, claw machines, penalty shoot-outs: 15-second WebGL formats tuned for campaign funnels.
THIS BRIEF3D multiplayer worlds
Avatars, spatial voice, live events and branded districts: full Three.js worlds in the browser.
LIVE IN UBUArcade arenas
Queues, real-time results and leaderboards, proven in AITA Arena and Zanzibar Zipline.
LIVE IN UBUQuiz & objectives engine
Knowledge-gated rewards, daily objectives and progress tracking out of the box.
LIVE IN UBURewards & voucher engine
Coins, tiers, stock-managed prizes and redemption APIs, already in production.
LIVE IN UBUVR & 360° spaces
Virtual showrooms, product launches and guided tours: WebXR, no headset required to enter.
LIVE IN UBU07 · HOW WE WORK
One team, end to end.
Mannmade builds the full microsite end-to-end: game, integration, admin, hosting. TLC keeps the client, the data and the keys.
-
01
±1 week
Concept
Game design and creative routes shaped with Kat's team: look & feel, characters, products, prize logic.
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02
±3 to 4 weeks
Build
The game, the microsite, the Cosmos token handoff and the admin: built, integrated and load-tested.
-
03
campaign-long
Launch & run
Hosting, monitoring, live reporting and tuning through the campaign window. Then reskin for the next one.